Each industry has specific metrics to care about, and every brand has their own unique set of queries. Swrve has this covered with industry and company-specific metrics that allow you to dig deeper into your data to give you an edge when it comes to pinpointing exactly where your business can improve.
Discover the true impact and value of a Swrve marketing campaign by using holdout group experiments to auto-calculate ROI. Exclude a percentage of users from a campaign and compare the impact on key metrics between those who are not exposed (holdout group) and those who are (treatment group).
With Swrve, marketers can export raw event data to Amazon and Google making it easy for BI team to conduct deep analysis on user behavior across all platforms integrated with Swrve. This allows marketers to go beyond swrve’s standard KPIs, and gives the flexibility to run queries on Swrve data to build reports on your brand’s specific KPIs.
NETGEAR generated $100k in new upsell revenue and a 170% increase in click-through rates within 40 days of deploying a real-time, mobile-first engagement campaign with Swrve.Learn More ?