Swrve expands on Oracle’s offering by helping Oracle Eloqua and Oracle Responsys customers identify and act on the needs of individual mobile users in real time, to significantly increase mobile engagement rates, encourage retention, and lift revenue.
Swrve’s bidirectional data connectors and APIs process mobile insights in real time, giving a full 360° view of each user’s mobile behavior. This live, self-updating data is streamed into Oracle Eloqua to trigger hyper-personalized customer journeys across mobile, email, and web. This mobile user data can also be sent to Bluekai DMP and Oracle Responsys to enrich existing customer profiles with key behavioral insights.
Eloqua Campaign Canvas users trust Swrve to ensure customers are engaged with relevant messages, on the right channel, in real time. With Swrve embedded in the Oracle Eloqua environment, customers can easily create the most relevant digital experiences on mobile-first channels that respond to the real-time needs, interests, and behaviors of their customers.
Responsys Program users rely on Swrve to build and send messaging experiences that enhance their presence, relevance, and impact on mobile. With convenient access to rich data, live audiences, and enterprise-grade mobile messaging, Oracle Responsys users can create interactions that increase awareness and inspire action on mobile.
The Movember Foundation relies on Oracle Eloqua’s partnership with Swrve to elevate the reach and relevance of their mobile messaging across devices worldwide. With this powerful technology partnership, they reached their goal of increased cross-channel communications, and engaged their mobile user base across all 20 markets.Read Case Study ?